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United States Toys Market Growth, Size, Trends Analysis, Report 2024-2032

The latest report by IMARC Group, titled “United States Toys Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,“ offers a comprehensive analysis of the industry, which comprises insights into the toys market size in United States. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.


The United States toys market size is projected to exhibit a growth rate (CAGR) of 8% during 2024-2032.



United States Toys Market Overview:


Toys are objects designed for play, essential in the development of children across various stages of growth. These items, ranging from simple blocks and dolls to sophisticated electronic gadgets, serve multiple educational and entertainment purposes. In early childhood, toys, such as rattles, and soft plush animals help develop sensory skills and provide comfort. As children grow, the complexity of toys increases, introducing puzzles and building sets that promote cognitive abilities, problem-solving skills, and fine motor development. For older children, the focus shifts to more intricate items such as model kits and video games, which enhance strategic thinking and digital literacy. The toy industry, a significant segment of the global market, caters to a diverse range of preferences and cultural backgrounds, continually evolving with advancements in technology and shifts in consumer behavior.



United States Toys Market Trends:


The United States market is primarily driven by the influence of popular culture and media among the masses. Film, television shows, and character licensing remain powerful drivers for the toy market. Furthermore, technological advancements are a significant catalyst in the toy industry. The integration of technology into toys, including augmented reality (AR) and artificial intelligence (AI), has created a new segment of interactive and educational toys that engage children in unique ways. This tech integration meets current trends where digital play is a significant part of children’s lives, blending traditional play patterns with modern technology.  


The retail evolution, particularly the growth of online shopping, drives the toy market by making toys more accessible to a broader audience. Online platforms not only simplify the purchasing process but also allow for a wider range of products, including international brands and specialty toys that might not be available in local brick-and-mortar stores. Another key driver is the demographic shift characterized by Millennial parents, who are now the primary demographic of child-rearers. This group tends to favor educational and developmentally beneficial toys for their children, fueling demand for STEM toys that promote learning in science, technology, engineering, and mathematics.    


United States Toys Market Segmentation:


Breakup by Product Type:


  • Action Figures

  • Building Sets

  • Dolls

  • Games and Puzzles

  • Sports and Outdoor Toys

  • Plush

  • Others


Breakup by Age Group:


  • Up to 5 Years

  • 5 to 10 Years

  • Above 10 Years


Breakup by Sales Channel:


  • Supermarkets and Hypermarkets

  • Specialty Stores

  • Department Stores

  • Online Stores

  • Others


Breakup by Region:


  • Northeast

  • Midwest

  • South

  • West


Competitive Landscape:


The competitive landscape of the industry has also been examined along with the profiles of the key players.


Key highlights of the Report:


  • Market Performance (2018-2023)

  • Market Outlook (2024-2032)

  • COVID-19 Impact on the Market

  • Porter’s Five Forces Analysis

  • Strategic Recommendations

  • Historical, Current and Future Market Trends

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Structure of the Market

  • Value Chain Analysis

  • Comprehensive Mapping of the Competitive Landscape


Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.


About Us


IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.


IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145 | United Kingdom: +44-753-713-2163

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